📈 AI is a 'Multiplier' for Asian Businesses, Key to Elevating Service Levels

Salesforce highlighted that Artificial Intelligence (AI) is a crucial multiplier for firms in South and Southeast Asia, vital for improving service delivery across the region. • Asia's AI Imperative: Unlike in the developed world (where AI covers perceived labor shortages), for Asia, the primary role of AI is to drastically elevate currently low service levels for citizens across critical areas like finance, health, and education. • SME Empowerment: AI agents (digital labor) are key for SMEs, allowing small entrepreneurs to compete effectively with large companies and overcome the challenge of attracting and retaining talent. • Organizational Adoption: While individual awareness of AI is high, organizational adoption is lagging. Enterprises need to realize AI's benefits for scaling with complexity, cost efficiency, and achieving higher growth. • Business Impact: AI enables companies to become more aggressive in market expansion and fundamentally helps improve both the top line and bottom line performance. • Regional Significance: South and Southeast Asia is important both as a key market for new AI solutions and as a critical source of talent and skills for developing these global capabilities.