📱 AIA Insurance Lanka Launches AIA+ All-in-One Digital Ecosystem

• Core Launch & Purpose: AIA Insurance Lanka launched 'AIA+', an integrated platform combining life insurance management, health wellbeing, digital payments, claims processing, and rewards to elevate customer experience. • Key Features & Operations: Policyholders can instantly manage policies, execute premium payments with immediate confirmation, track claims in real time, and view transaction status anytime via the app. • Wellbeing & Rewards Model: Promotes proactive health management by enabling users to complete wellness challenges (such as step tracking and hydration goals) to earn points redeemable for lifestyle rewards. • Digital Transformation Context: Developed under 'AIA NOVA'—the company's flagship digital transformation initiative—to modernise customer engagement and operations across Sri Lanka's insurance sector. Available on Apple App Store and Google Play Store.