## Apparel Sector Strategy: Scaling to US$ 8 Bn š
The Joint Apparel Association Forum (JAAF) has outlined a strategic roadmap to bridge the gap between current performance and the national export target of US$ 8.00 Bn. ā¢ Current Standing: 2025 data shows textile and apparel exports reached US$ 5.00 Bn. To reach the US$ 8 Bn goal, the industry requires a deliberate shift from incremental gains to a sharper, higher-value growth model. ā¢ Market Diversification: Currently, 85% of exports are concentrated in the US, EU, and UK. To reduce vulnerability, the industry must expand into: ASEAN, Middle East, Africa, and other Asian regions. Moving beyond volume to become a premium partner in design and innovation. ā¢ Strategic Priorities: Value Addition: Shifting from simple production to high-value categories and sustainable manufacturing. Trade Facilitation: Improving customs speed, digital integration, and policy predictability to enhance competitiveness. Investment Climate: Creating a responsive environment to attract fresh capital for deepening the manufacturing base. _Note: Summary based on JAAF Chairman's 2026 outlook._ ---