📈 Asia Asset Finance Partners with PickMe to Offer Free Rides for FD Customers

Non-Bank Financial Institution (NBFI) Asia Asset Finance PLC has launched a national initiative partnering with digital transport platform PickMe to provide complimentary round-trip rides for Fixed Deposit (FD) customers from their homes to the nearest branch. • The Initiative: Designed to counter rising fuel prices, transport costs, and urban congestion, the service allows FD customers to book their preferred vehicle type via PickMe to complete documentation and return home. • Company Profile: Backed by Muthoot Finance, Asia Asset Finance PLC operates a network of 100+ branches across Sri Lanka, holding an asset base exceeding Rs. 50 Bn and a Fitch A+(lka) rating. • Strategic Context: The move highlights a shift in Sri Lanka's financial services sector toward digital integration and customer convenience over traditional interest-rate competition, addressing mobility barriers to enhance financial inclusion.