📈 BAT Highlights Science-Backed Tobacco Harm Reduction

• Public Health & Harm Reduction: British American Tobacco (BAT) emphasizes decoupling nicotine from combustible smoking to lower health risks, noting over 7,000 substances and 150 toxins are created during cigarette combustion, while nicotine itself is not listed as a known carcinogen by the WHO. • Market & Consumer Dynamics: Combustible cigarettes remain global market leaders, but smokeless alternatives—such as vapes, heated products, and nicotine pouches—serve as potentially lower-risk substitutes to support smoking reduction alongside full cessation. • Regulatory & Illicit Trade Concerns: BAT cautions against prohibitionist regulations, highlighting that strict bans often drive a rise in illicit trade for both cigarettes and vapor products rather than reducing consumption. • Scientific Assessment: BAT has published over 250 studies using public health risk frameworks to evaluate emission reductions, biological impacts, and consumer biomarkers for non-combustible products.