🎬 BBDO Sri Lanka Launches ‘Deleted Scenes’ to Tackle Workplace Harassment

• Initiative Overview: Creative agency BBDO Sri Lanka premiered seven short films titled 'Deleted Scenes' at PVR Cinemas to drive corporate awareness, address workplace violence, and promote respectful cultures. • National & Legal Context: The launch aligns with Sri Lanka’s ratification of the ILO Violence and Harassment Convention (No. 190) in April 2026 and a 2024 Supreme Court ruling holding employers responsible for maintaining safe work environments. • Corporate Action: UN Global Compact Network Sri Lanka partnered with BBDO to distribute these films across corporates, advocating that harassment be treated as an occupational health, safety, and business leadership priority. • Key Data Points: • A 2022 IFC study showed 61% of surveyed Sri Lankan workers experienced workplace violence or harassment (59% experienced bullying). • May 2026 study data indicated 58.6% of female doctors reported encountering sexual harassment during their careers. • Next Steps: BBDO, UN Global Compact, and Women In Need (WIN) aim to develop corporate toolkits and engage government bodies to implement strict workplace policies island-wide.