BOC Regains Top Spot: Sri Lanka's Most Valuable Brand 2025 📈

• The Bank of Ceylon (BOC) has been ranked as Sri Lanka’s Most Valuable Brand in the 2025 Brand Finance rankings, reclaiming a position it held consistently for a decade (2009-2019). • This recognition signifies the public's trust and resilience, coming after a six-year gap during which BOC was central to national economic stability, ensuring financial flows and facilitating essential imports during crises. • Brand Finance's global methodology assessed the brand not only on financial strength but also on governance, sustainability, digital engagement, and public perception (including non-customers). • BOC's marketing strategy is now customer-focused and purpose-driven, differentiating the brand via its national Trust, Scale (660+ branches), and Purpose. • Key initiatives supporting brand value include the Youth Loan (empowering over 19,000 young entrepreneurs) and support for advanced drone technology to drive modernisation in the agriculture sector. • The bank's vision is to remain Sri Lanka’s most trusted financial partner, expand its digital presence with AI, and build a stronger regional standing, leveraging its global Top 1000 Banks recognition.