🇱🇰 Brand Sri Lanka: Vision for a Global Hub - Tourism & Exports Boost 📈

• Overall Vision: Opposition Leader Sajith Premadasa outlined a strategy at the SLIM World Marketing Forum 2025 to position Sri Lanka as a global centre for tourism, trade, investment, and innovation, stressing its rapid economic recovery. • Economic Performance (2024): • Exports: Record performance of US$ 16.7 Bn, driven by strong contributions from apparel, tea, and spices. • Tourism: Strong resurgence with over 2 million arrivals and revenue reaching US$ 3.1 Bn. • Key Strategic Strengths: Highlighted advantages include the ideal Indian Ocean location, maritime and logistics capacity, a talented workforce aligned with global time zones, and unmatched biodiversity. • Focus Sectors for Investment: Global investors were invited to look towards high-growth emerging areas including wellness tourism, IT and BPO, renewable energy, logistics, and advanced manufacturing. • Required Reforms: To secure long-term competitiveness, Premadasa called for accelerated reforms, including streamlined approvals, a stable tax environment, modernised digital systems for customs/visas, and stronger commercial courts. • Goal: Transforming Sri Lanka into a competitive, innovation-driven, and sustainably developed dynamic hub in the Indian Ocean.