📈 CBL Group Flavours MasterChef Sri Lanka as Main Sponsor

Sri Lanka’s food manufacturing giant, CBL Group, has officially partnered with MasterChef Sri Lanka as a main sponsor to showcase local culinary talent on a global stage. • Strategic Brand Roles Sera (CBL’s culinary brand) is the Official Culinary Partner, providing spices, coconut milk, and noodles. Munchee joins as the Official Biscuit Partner, while Ritzbury Professional serves as the Official Chocolatier for the competition. • Economic & Export Context The partnership leverages CBL’s massive footprint, exporting to over 65 countries. This move aligns with the group's focus on international diversification—specifically following recent expansions into Indonesia, Ghana, and India. • National Impact • Talent Development: The platform aims to empower a new generation of amateur chefs, fostering skills in a sector vital for employment and the hospitality industry. • Global Reach: MasterChef is a Guinness World Record-holding format with 300 million+ viewers; CBL intends to use this visibility to promote Sri Lankan food excellence globally. • Sector Focus The collaboration highlights the strength of the food & beverage sector, particularly in value-added confectionery and natural foods, which are key pillars of Sri Lanka’s manufacturing export economy.