🇱🇰 Ceylon Tea Celebrated at International Tea Day 2026 in UN Geneva

The Permanent Mission of Sri Lanka to the UN and WTO, alongside the FAO, hosted a high-level event in Geneva to mark International Tea Day 2026, boosting the global visibility of Sri Lanka's tea sector under the theme "Sustaining Tea, Supporting Communities." • Key Highlights: The event brought together 150 participants, including UN officials, diplomatic missions, international organisations, and industry experts, reinforcing Sri Lanka’s national brand rooted in sustainability, quality, and rural livelihoods. • Socio-Economic Impact: Ambassador Sumith Dassanayake highlighted the historical heritage of Ceylon Tea and noted recent government initiatives, including substantial wage increases and specific budget allocations aimed at improving the living standards of Sri Lanka's plantation employees (Malayalam community). • Global Market Insights: Expert presentations from the FAO and the International Tea Committee emphasized the role of market intelligence, data, and sustainability-oriented strategies in balancing global supply and demand to support tea-producing communities. • Promotion & Tasting: A specialized promotional campaign featured the video "Ceylon Tea - Only from Sri Lanka," showcasing the island's unique agro-climatic regions. The event concluded with a curated tasting session of 7 regional Sri Lankan teas to foster diplomatic dialogue and consumer confidence.