📈 Ceylon Tea Promoted in the UAE to Boost Trade and Tourism

The Consulate General of Sri Lanka to Dubai and the Northern Emirates celebrated International Tea Day 2026 on May 21 to promote tea exports and strengthen trade ties with the UAE. • Overall Objectives: The initiative aimed to showcase Sri Lanka's rich heritage as a leading producer, emphasizing tea's role in supporting rural livelihoods, sustainable farming, and fighting poverty. • Industry Representation: Leading Sri Lankan tea exporters—including Dilmah, Akbar Brothers, Eswaran, and Basilur Tea—conducted tasting sessions, presentations, and displays. • Product Focus: The event highlighted the diversity of Ceylon tea (black, green, white, and flavored varieties) across seven distinct cultivation regions in Sri Lanka, emphasizing high-quality standards and ethical production. • Strategic Market Engagement: The event targeted a high-profile audience in Dubai, including diplomats from over 15 nations, UAE business councils, trade heads, major airlines (e.g., Emirates, SriLankan Airlines), and influential media outlets like Khaleej Times and Gulf News. • Synergy with Tourism: Alongside the tea promotion, a raffle draw was organized in partnership with major hospitality brands (Cinnamon Hotels, Jetwing Hotels, Siddhalepa) and airlines to actively promote Sri Lanka as a premier tourist destination.