📈 Ceylon Tea Showcased at 20th Beijing International Tea Exhibition 2026
Sri Lanka reinforced its presence in the Chinese market at the Beijing International Tea and Tea Ceremony Exhibition (April 17–20, 2026), promoting the diversity and premium quality of its exports. • Event Scale: The exhibition featured 700 enterprises across 1,300 booths, covering a record 30,000 square meters. • Regional Diversity: Showcased the unique flavor profiles of Sri Lanka’s seven agro-climatic regions, categorized by altitude into high-grown, mid-grown, and low-grown teas. • Industry Participation: Four major Sri Lankan tea companies engaged directly with international buyers and industry professionals to capture the lucrative Chinese consumer segment. • Strategic Focus: The mission, led by Ambassador Majintha Jayasinghe, emphasized Ceylon Tea as a high-quality, geographically distinct beverage, focusing on strengthening bilateral trade ties and market diversification. • Market Engagement: Activities included authentic brewing demonstrations and tasting sessions to highlight the tea industry's rich heritage and its role in Sri Lanka's export-led growth.