## China Unveils ‘Nihao! China’ Winter Tourism Campaign in Sri Lanka ❄️

The China Cultural Center in Sri Lanka has launched a strategic promotion to position China as a premier winter destination for local travelers, focusing on the tourism recovery of 2026. • Event Details: The official launch is scheduled for 6 February 2026 at the Kingsbury Colombo, involving key stakeholders like the Sri Lanka Tourism Promotion Bureau and the Travel Agents Association of Sri Lanka (TAASL). • Key Focus Regions: The campaign highlights the "Ice and Snow Wonders" of Northeast China, specifically the Jilin, Liaoning, and Heilongjiang provinces, offering winter sports, hot springs, and cultural festivals. • Strategic Partnerships: Aviation: Air China and China Eastern Air are introducing specialized winter travel products. Finance & Payments: UnionPay and Bank of China (Strategic Partner) are implementing measures to facilitate seamless payments for Sri Lankan tourists in China. • Economic Context: The initiative aims to foster pragmatic cooperation between the two nations, leveraging the contrast between Sri Lanka’s tropical climate and China’s winter resources to diversify outbound travel options and strengthen bilateral trade and tourism links.