📈 CISD and XpressJobs Partner to Professionalize Sri Lanka’s Sales Sector

The Colombo Institute of Sales & Distribution (CISD) has signed an MoU with recruitment tech leader XpressJobs to bridge the persistent skills gap in Sri Lanka’s sales sector, one of the nation's largest employment generators. • Core Objective: Aligning structured professional education with direct employability. The partnership aims to transform sales from a perceived short-term job into a recognized, long-term professional discipline comparable to finance or IT. • Sector Impact: Addresses critical talent shortages in FMCG, banking, technology, healthcare, and logistics. The initiative targets high attrition rates by providing formal training in buyer behavior, negotiation, and ethical selling. • Dual Focus: • For school leavers: Provides foundational skills and "intent-based" entry into the workforce. • For professionals: Offers upskilling in leadership, digital competence, and data-driven decision-making. • Market Integration: CISD will integrate a live job feed from XpressJobs, connecting learners directly to vacancies in field and corporate sales across the island. • National Context: This collaboration supports national goals for productivity and youth employment by ensuring a pipeline of job-ready talent trained to modern professional standards.