🏨 Citrus Leisure Partners with RateGain to Boost Direct Bookings across Sri Lanka

Sri Lankan hospitality group Citrus Leisure PLC has announced a strategic partnership with RateGain Travel Technologies to deploy the "UNO Direct Stack" platform. This initiative represents one of the most comprehensive direct revenue technology consolidations undertaken by a Sri Lankan hospitality group to reduce dependency on third-party channels. • Tech Consolidation: The partnership integrates guest acquisition, digital marketing, booking conversion, distribution, and pricing intelligence into a single AI-powered SaaS growth platform. • Portfolio Impact: The technology deployment covers Citrus Leisure's diverse portfolio catering to both leisure and business travelers, including Citrus Hikkaduwa, Citrus Waskaduwa, and The Steuart by Citrus in Colombo. • Economic Context: The move highlights a growing trend in Sri Lanka’s tourism and hospitality sector, where regional hotel groups are heavily investing in direct booking strategies to improve profit margins, streamline operational complexity, and build stronger guest relationships amid evolving traveler expectations.