📈 'Clean Sri Lanka' Tipped as Long-Awaited National Brand Anchor

• Jetwing Symphony PLC Chairman Hiran Cooray asserts that President Dissanayake's "Clean Sri Lanka" initiative offers the country its strongest opportunity in decades to finally build a compelling and enduring national tourism brand. • Cooray noted that Sri Lanka has long struggled to define its global identity, contrasting this with India’s consistent and influential "Incredible India" campaign. • The 'Clean Sri Lanka' mission is viewed as a powerful, values-driven promise—encompassing environmentally, ethically, politically, and economically clean governance—not just a slogan. • This message, according to Cooray, can effectively anchor tourism, investment, and global perception, differentiating the nation strongly in a competitive regional market. • Industry stakeholders are urged to unite behind this narrative to transform it into the long-term, recognisable national brand identity Sri Lanka has lacked for years.