📈 Coca-Cola Celebrates 50-Year FIFA Partnership & 140 Years Globally

• Global Milestone: Coca-Cola returns as the official soft drink partner for the FIFA World Cup 2026 across the US, Canada, and Mexico. This extends a nearly five-decade, 12-tournament partnership alongside the brand's 140th anniversary, a legacy recently marked in Sri Lanka. • Sri Lankan Market Impact: Despite the time zone differences, the tournament is driving local engagement as Sri Lankan football fans gather late at night and early in the morning in homes, boutiques, and workplaces. • Campaign & Activations: Under the global campaign "Feel it all," activations include the most extensive Trophy Tour to date (covering 30 countries and 75 stops) and a player sticker partnership with Panini. • Corporate Perspective: Mario Perera, Country Head for Sri Lanka and Maldives, emphasized Coca-Cola’s pride in connecting Sri Lankan fans to football's biggest celebration, highlighting the brand's ongoing role in shared consumer experiences.