Commercial Bank Accelerates Digital Payments Drive in Jaffna 📈
• Campaign Scope: Conducted its largest single-region merchant outreach as part of CBSL's 3rd Digital Payments Promotional Programme for 2026, targeted ahead of the high-spending Nallur Festival. • Merchant Engagement: Canvassed over 350 local merchants—more than seven times the scale of its previous Trincomalee activation—and activated cashback campaigns across 40+ Jaffna businesses. • Financial Inclusion & MSMEs: Provides free onboarding and QR registration to transition informal cash-based merchants into the formal digital economy, strengthening financial inclusion in the Northern Province. • Ecosystem Integration: Focuses on expanding LANKAQR adoption via Commercial Bank's Q+ Payment App, driving digital infrastructure in regional markets traditionally showing lower digital payment penetration.