📈 Daraz & Industry Ministry Partner to Digitalise Sri Lankan SMEs

• Daraz Sri Lanka has partnered with the Ministry of Industry and Entrepreneurship Development to conduct specialised training under the National Relationship Officer (RO) Program. • Goal: To enhance the skills of field-level development officers, transforming them into Relationship Officers capable of providing holistic, practical support to SMEs. • The training, designed by Daraz, focuses on equipping ROs with knowledge of digital platforms and e-commerce to guide SMEs in building their online presence and expanding reach nationwide. • Initial Training: The first batch saw 53 field officers from across the island participate in the session held at SLIM, Colombo. • Context: This program aligns with the National SME Development Strategic Framework, supporting SMEs—deemed the "backbone of our economy"—to embrace digital tools and contribute more significantly to national progress.