Darley Butler Launches "We Must Change" Sustainability Campaign 🌍

Darley Butler, the FMCG arm of E B Creasy & Co. PLC, has introduced an island-wide refill pouch initiative to significantly reduce plastic waste in the household and homecare sector. • Key Initiative: Launch of the "We Must Change" campaign on March 6, 2026, introducing refill pouches across four major brands: Teepol, Bio Clean, Softny, and Bubble All Out. • Environmental Impact: The transition from rigid plastic bottles to refill pouches is estimated to reduce plastic usage by up to 70% per product unit. • Market Reach: Refill options are now available across both modern trade (supermarkets) and general trade outlets island-wide to ensure accessibility for the mass market. • Strategic Goal: To shift consumer behavior toward a "refill instead of replace" model, embedding sustainability into everyday cleaning, laundry, and homecare routines rather than niche segments. • Economic Context: By leveraging some of Sri Lanka’s most trusted household brands, the company aims to scale plastic reduction quickly by maintaining affordability and convenience for local consumers. Based on corporate announcement data.