📦 Delmege Consumer Partners with Daraz to Expand Digital Footprint

Delmege Consumer, the flagship FMCG cluster of the Delmege Group, has officially partnered with Daraz, Sri Lanka's leading e-commerce platform, to transition its extensive product portfolio into the digital space and enhance consumer convenience islandwide. • Strategic Objective: The partnership aims to strengthen Delmege’s distribution network, improve brand visibility, and leverage the growing momentum of online commerce in Sri Lanka by providing an accessible, secure, and reliable online purchasing platform. • Channel Expansion: Already operating across retail, wholesale, HoReCa, export, and modern trade channels, this move significantly expands Delmege’s digital footprint and modernizes its customer-focused distribution strategy. • Product Portfolio Impact: The collaboration makes both local and international brands accessible via Daraz. This includes local staples like Delmege canned fish, Hiru Kahata tea, soya, pasta, and the Motha dessert range, alongside global brands such as Kellogg’s, Pringles, and the Ferrero portfolio (Nutella, Ferrero Rocher). • Operational Reach: Leveraging Daraz's established e-commerce infrastructure, the partnership ensures islandwide delivery and secure payment options, making daily essentials more accessible to Sri Lankan households.