Dialog Axiata Unveils 'Dialog Play' to Unify Digital Entertainment 📈

• Strategic Pivot: Dialog Axiata PLC has rebranded and merged its entertainment arms—Dialog Television and Dialog ViU—under the new unified brand identity, Dialog Play. • Integrated Ecosystem: The platform consolidates local and global content across satellite TV, Smart TV apps, and mobile devices, aiming to bridge the gap between traditional home viewing and on-the-go mobile consumption. • Core Objectives: • Service Integration: Streamlines access to cinema, sports, and teledramas under the promise "Entertainment, Unlocked." • Digital Transformation: Adapts to shifting consumer habits towards personalized, on-demand experiences. • Customer Continuity: Existing subscribers will transition to the new identity with no disruption to current services. • Economic Impact: This move reinforces Dialog’s leadership in the ICT/BPM and digital media sectors, focusing on platform-led innovation to drive growth in the domestic telecommunications market. • Leadership Quote: Group CEO Supun Weerasinghe noted the shift is a "strategic evolution" to provide a consistent, flexible entertainment experience across all screens.