Digibrush & Emerald Triumph at Effie Awards 2025 📈

Sri Lanka’s digital marketing landscape saw a historic milestone as Digibrush led its client, Emerald, to win the "Most Effective Brand of the Year" at the SLIM Effie Awards 2025. • Key Achievements Digibrush secured 19 wins in total, including 2 out of only 5 Golds (40% of all Gold awards) presented during the night. Other accolades included 3 Silvers, 4 Bronzes, and 10 Finalist spots across sectors like FMCG, retail, and financial services. • The #DoublePocket Campaign Recognized as arguably the most awarded single campaign in Sri Lanka, it previously won the Grand Prix at SLIM Digis 2.5. Leveraging a cultural moment involving President Anura Kumara Dissanayake, the campaign went live within 24 hours. Impact: Emerald saw a 747% surge in double-pocket shirt orders and a 147.7X Return on Ad Spend (ROAS). • Market Significance The win underscores the growing dominance of ICT/BPM and digital agencies over traditional multinational networks in the apparel & textiles marketing space. Digibrush remains the only agency in Sri Lanka to claim four Grand Prix wins at SLIM Digis, reinforcing its position as a leader in performance marketing.