Digital Infodemic Poses Systemic Risk to Business Credibility 📈

• Algorithms have created an "Infodemic" by prioritising provocation and virality over truth and accuracy, which the World Economic Forum ranks as a systemic risk to business credibility and stability. • For communicators, this means reputation management is a permanent crisis, as algorithmically amplified lies (especially AI-generated deepfakes) can instantly destroy brand value, outpacing even agile corporate response teams. • Globally, the era of minimal oversight is ending. The EU's Digital Services Act (DSA) mandates that "Very Large Online Platforms" (VLOPs) assess and mitigate systemic risks posed by their algorithms, shifting accountability onto tech giants. • In Asia, regulation often aligns with security. Sri Lanka, as a hyperconnected population, has seen the negative impact of social media during unrest, leading to an ongoing debate about balancing content control with freedom and avoiding political misuse. Singapore uses the interventionist POFMA to enforce corrections on false content. • The path forward requires the communications industry to adopt proactive "truth stewardship," embedding verification and ethical AI use to rebuild public trust in a fractured digital public square.