🚛 Dongfeng Global Trucking Giant Enters Sri Lankan Market via Euro Motors

Global automotive powerhouse Dongfeng Motor Corporation has officially launched in Sri Lanka through a strategic partnership with Euro Motors (a subsidiary of Euro Holdings). The move introduces a high-performance, cost-effective alternative to traditional Japanese and Indian brands. • Market Entry & Scale: Dongfeng, with over 15 million commercial vehicles sold across 100+ countries, aims to disrupt the local market by offering advanced engineering and durability at accessible price points. • Strategic Partnership: Euro Motors brings over 40 years of automotive trade experience and 20 years of commercial vehicle management in Sri Lanka to handle distribution and aftersales. • Sector Impact: The vehicle range caters to diverse industries including logistics, garments (apparel), construction, agriculture, and manufacturing. • Value Proposition: The trucks feature advanced engine technology, high torque/payload capacity, and ergonomic cabins designed to match Japanese standards while reducing overall distribution costs for SMEs and large conglomerates. • Operational Support: Euro Motors has committed to island-wide service coverage and spare parts availability to ensure minimal downtime for Sri Lankan fleet operators. The partnership focuses on enhancing business productivity and operational efficiency within Sri Lanka’s transport-driven economy.