## 📈 EDB Partners with New Heads of Mission to Boost Global Trade

The Export Development Board (EDB) held a high-level orientation for 14 newly appointed Heads of Sri Lanka Missions to align diplomatic efforts with national export strategies and market expansion. • Strategic Objectives The session focused on leveraging diplomatic channels to identify new market opportunities, resolve trade barriers, and facilitate direct connections for exporters in both traditional and emerging regions. • Key Focus Areas Market Intelligence: Missions will play a catalytic role in monitoring bilateral trade performance and providing real-time data to the EDB. Event Promotion: A primary mandate for the new diplomats is the promotion of Sri Lanka Expo 2026, the country's flagship trade event, to secure international buyer delegations. • Global Outreach New appointments cover critical hubs including Malaysia, Geneva, Austria, Kenya, Iran, and Toronto, aiming to diversify the reach of Sri Lankan goods and services. • Commitment to Growth The collaboration focuses on high-potential sectors like apparel, tea, and ICT/BPM to drive sustainable economic growth through a strengthened global trade footprint.