🇪🇺 EU-backed initiative prepares nearly 750 Sri Lankan SMEs for global market expansion

• Overall Scope: Implemented by the Export Development Board (EDB), International Finance Corporation (IFC), and the European Union, the Sri Lanka Export Excellence Initiative has reached nearly 750 small and medium-sized enterprises across the island to boost export competitiveness. • Pitching & Next Phase: The latest phase concluded with the ExpoScaleUp pitching event, where 25 SMEs presented international growth plans. Ten selected companies with top export strategies will advance to ExpoConnect for market access and direct buyer matchmaking. • Key Sectors: Participating SMEs span strategic and diversifying industries including spices, processed foods & beverages, coconut-based products, handicrafts, ICT/BPO, and herbal cosmetics. • Economic Impact: Focuses on expanding Sri Lanka's export base beyond traditional sectors, driving job creation, and enhancing economic resilience through climate-smart and inclusive market entry strategies.