🚗 Ferrari Gambles on High-Tech Luxury with First-Ever EV

Italian luxury sports carmaker Ferrari has officially unveiled its first fully electric vehicle (EV), the Luce (meaning 'light'), bucking the trend as rivals like Porsche and Lamborghini scale back their EV plans due to weak demand. Key details of the launch based on initial data: • Vehicle Profile & Pricing: The Luce is priced at a premium €550,000 (approx. US$ 640,000). Moving away from Ferrari’s signature muscular sports style, it is a four-door, five-seater vehicle designed for high-end family use, featuring a 600-liter trunk. • Performance Metrics: Powered by four electric motors (one per wheel), it delivers over 1,000 horsepower, a top speed exceeding 310 kph, and an electric driving range of over 500 kilometers, despite weighing more than 2.2 tons. • Design & Features: Developed over five years in collaboration with former Apple design chief Jony Ive's collective, LoveFrom. The design incorporates a glass-led exterior alongside a traditional luxury interior featuring leather, aluminum, and physical controls rather than an all-digital dashboard. It also amplifies natural powertrain vibrations to mimic the visceral feel of traditional combustion engines. • Market Strategy: Ferrari is targeting tech-focused, affluent buyers and aims to deepen market penetration in regions like China, where EV adoption is high and large petrol vehicles face heavy taxation. • Timeline: Deliveries for the long-awaited EV are scheduled to begin in the fourth quarter of 2026.