FitsAir Launches Dynamic Fare Optimiser for Travel Trade 📈

Sri Lanka’s leading private international airline, FitsAir, has introduced its Dynamic Fare Optimiser (DFO), a technology-driven pricing solution designed to streamline distribution and strengthen partnerships within the aviation and travel sector. • Core Innovation: The DFO provides travel agents with real-time, competitive pricing across the FitsAir network, aimed at improving conversion rates and decision-making speed. • Strategic Integration: The tool is available exclusively via Travelport+, ensuring seamless integration into existing booking workflows for industry partners. • Economic Impact: By empowering the travel and tourism trade with responsive commercial tools, FitsAir aims to enhance operational efficiency and maintain its "Right Price Airline" positioning. • Operational Focus: This launch marks a significant step in the airline's strategy to digitize distribution, supporting the broader ICT and services integration within Sri Lanka's transport infrastructure.