🍨 Global Dessert Giant Bingxue Enters Sri Lanka with Dehiwala Outlet

• Market Entry & Expansion: Global dessert and beverage brand Bingxue officially launched its first Sri Lankan outlet in Dehiwala on 16 May 2026. This marks the brand's initial step into the local market, with plans already underway to expand to additional urban locations across the island in the coming months. • Franchise Operations: The local operations are managed by Icetalk Time Ltd., serving as the official master franchisee. Headquartered in Colombo, the company aims to elevate the local café culture and retail food sector by delivering international-standard products with local accessibility. • Brand Footprint: Originating in China in 2014 under Jinan Baodao Enterprise Management Consulting Co. Ltd., Bingxue has grown into a major international chain operating in over 14 countries, specializing in affordable premium ice creams, bubble teas, and beverages targeted at young consumers and families.