Global Muslim-Friendly Tourism Projected at US$ 410 Bn by 2032 📈

Sri Lanka is positioning itself as a key destination in the rapidly expanding halal tourism sector, a market set to reach 230 million international arrivals by 2028. • Global Market Growth: The sector is projected to hit US$ 410 Bn by 2032. International Muslim travelers reached 176 million in 2024 and are expected to surpass 240 million by 2030, according to the GMTI 2025. • Strategic Focus on Malaysia: Sri Lanka is targeting the Malaysian market, where 69% of the approximately 36 million population plan to travel abroad. Currently, 35% of Malaysians engage in overnight international holidays, presenting a high-growth opportunity for local tourism & hospitality. • Key Service Requirements: To capture this segment, the industry is focusing on: Halal-certified dining: Meals prepared under Islamic dietary laws. Prayer facilities: Access to mosques or designated areas with Qibla indicators in hotels. Family-oriented travel: Private, alcohol-free, and gambling-free environments. • Sector Outlook: Driven by digital tools for halal-friendly bookings, this segment is transitioning from a niche to a mainstream force. Strengthening these services is vital for Sri Lanka to compete with regional leaders like Malaysia, Indonesia, and Thailand.