📈 Global Tourism to Hit US$ 12 Tn in 2026: WTTC Forecast

The World Travel & Tourism Council (WTTC) projects the sector will outpace the global economy in 2026, contributing significantly to global GDP and employment. • Overall Figures & Growth The sector is forecast to contribute US$ 12 trillion to global GDP (9.9% of the world economy). Growth is expected at 3.2%, surpassing the projected global economic growth of 2.4%. • Employment Impact The industry will support 376 million jobs in 2026—roughly one in every nine jobs globally. Over the next decade, it is expected to generate 89 million new jobs, accounting for one-third of all new global employment. • Regional Highlights Europe: Travel GDP to grow by 3.6%, despite broader regional GDP growth of only 1%. International visitor spending in Europe is set to rise by 7.1%. Southern Europe: Leading the recovery with Spain (3.7% growth) and Italy (3.8% growth). Spain remains a top revenue generator, earning US$ 130.1 Bn from visitors in 2025. • Strategic Drivers Critical growth factors include investment in smart infrastructure, digital innovation, and the integration of Artificial Intelligence (AI) to improve operational efficiency and traveller experience.