Godrej Consumer Products Consolidates Global Media Operations Under WPP Media š
ā¢ Global Consolidation: Godrej Consumer Products Ltd. (GCPL) appointed WPP Media as its global media agency partner for key international markets following a 3-month competitive pitch initiated in March 2026. ā¢ Markets Covered: The unified global strategy covers operations in Sri Lanka, Bangladesh, Nigeria, South Africa, Indonesia, Argentina, and Chile. EssenceMediacom (a WPP Media unit) has managed GCPL's India mandate since 2025. ā¢ Sri Lanka Impact: Local operations under Godrej Household Products Lanka Ltd. transition from independent local agencies to WPP Media. The move aims to leverage global capabilities, data, and technology while maintaining local market understanding to drive brand growth in fast-moving consumer goods (FMCG).