📈 Govt. Adopts "Ceylon Tea Village" Model to Target US$ 2.5 Bn Revenue

• Strategic Goal: The Sri Lankan government is restructuring the smallholder tea sector to boost productivity, value addition, and export earnings, targeting US$ 2.5 Bn in annual revenue by 2030. • Production Target: The initiative aims to lift finished tea production to 400 million kilograms while improving farmer incomes and premium global positioning. • Implementation: Executed by the TSHDA, TRI, SLTB, and NPMI, the program will launch on 15 July 2026. It starts with 144 cluster villages across 14 districts, eventually expanding to 500 countrywide. • Key Focus: The model integrates modern cultivation, infrastructure, and cooperatives to fix structural weaknesses like low yields. It will also promote tea-linked tourism and branded, value-added products to shift away from bulk commodity exports.