Govt. and Industry Move to Develop High-Value Berry Sector 📈

• Economic Potential: High-value berry crops (strawberries, blueberries, and raspberries) are projected to generate up to 10 times higher earnings than conventional upcountry crops. Local strawberries currently retail at over US$ 18 per kg, signaling strong demand amid limited supply. • Strategic Initiatives: • The Department of Agriculture announced upcoming funding and grant programs specifically for the sector. • A revised plant protection framework is expected within six months to strengthen intellectual property for plant varieties, encouraging international suppliers to introduce advanced cultivars. • An Expert Working Group will be formed, involving the NPQS, FRDI, and private stakeholders to guide strategic growth. • Market Opportunities: Sri Lanka’s highland climate offers a competitive advantage to target the Indian off-season market (April to September). • Sector Focus: The initiative aims to diversify the agriculture sector and boost rural employment in highland regions by adopting modern cultivation practices and improved varieties. Note: Based on official statements from the 2026 Berry Industry Development Forum.