Govt. Launches Major Push for Sports Tourism 🏏

• Tourism Minister Vijitha Herath announced the formation of an operations committee comprising public and private sector officials to accelerate efforts to promote sports tourism in Sri Lanka. • The decision follows a key meeting with representatives from the Youth Affairs and Sports Ministry, Sri Lanka Cricket, and various national sports federations. • The committee's core focus is to attract international visitors by fully leveraging national and international sporting events, including cricket, rugby, and football tournaments. • It will also work to integrate existing events (marathons, surfing, cycling) into the broader tourism strategy, improve crucial infrastructure, and enhance global visibility. • Sports tourism is identified as a key component of the Government’s long-term tourism plan, aiming to position Sri Lanka as a leading regional destination.