📈 Haier Crowned World’s No. 1 Major Appliances Brand for 17th Year

Haier has solidified its global dominance, ranking as the world’s top major home appliances brand by sales volume for the 17th consecutive year, according to 2025 data from Euromonitor International. • Market Leadership Rankings: • Refrigerators: World No. 1 for 18 consecutive years. • Washing Machines: World No. 1 for 17 consecutive years. • Wine Coolers: World No. 1 for 16 consecutive years. • Freezers: World No. 1 for 15 consecutive years. • Strategic Growth & Reach: • Operations span over 200 countries, serving 1 Bn+ households. • Overseas revenue now accounts for over 50% of total business. • Recognized as the world’s only IoT ecosystem brand by BrandZ. • Regional & Local Relevance: • Haier holds the No. 1 overall market share in Southeast Asia. • In the South Asian context, Haier India serves as a key export hub for Sri Lanka, Nepal, and Bangladesh, with a focus on localizing up to 95% of components by 2025 to improve efficiency and regional supply chains. • Sustainability & Innovation: • Committed to carbon-neutral operations globally by 2050. • Transitioning toward 100% renewable energy use. • Focus on "User-Centered Innovation," adapting products like multi-drum washing machines for humid climates and specific energy standards. Based on Euromonitor International 2025 volume sales data.