📈 Hayleys Agriculture Charts Strategic Course for Market Leadership with 'Where Value Blossoms' Campaign

Hayleys Agriculture Holdings Ltd. has launched its new corporate campaign, ‘Where Value Blossoms’, highlighting its 50-year evolution into one of Sri Lanka’s most integrated agribusinesses across value-added food exports, agri-inputs, and agtech. • Sector Footprint & Export Leadership: • HJS Condiments: Dominates nearly 60% of Sri Lanka's processed fruit and vegetable exports. • Quality Seed Co.: Nation's sole exporter of F1 hybrid flower seeds; features Sri Lanka's largest rainwater harvesting facility (7.6M litres capacity, supplying up to 35% of annual demand). • Hayleys Agro Biotech: Market leader in tissue culture plants exports. • CocoLife: Key exporter of coconut kernel-based products. • Regional Reach: Operates overseas via wholly owned subsidiary Haychem Bangladesh. • Tech & Sustainability Focus: • Digital & Precision Ag: Implemented the OMNIX digital platform alongside AI-driven automation, micro-irrigation, and mechanised harvesting. • Green Practices: 27% of total water requirements are currently sourced via sustainable channels (rainwater harvesting and recycling). Holds global certifications including FSSC, BRCGS, HACCP, SMETA SEDEX, and USDA Organic. • Inclusive & Rural Impact: • Supports an outgrower network of 12,500+ farmers (30% women). • Strong female employment: Over 80% workforce representation at Quality Seed Co. and Hayleys Agro Biotech.