## Heritance Hotels & Resorts Awarded 'Superbrands Sri Lanka 2025' Status 🏨

• Hospitality Sector Leader: Heritance Hotels and Resorts, the flagship brand of Aitken Spence Hotels, has been officially recognized as a 'Superbrands Sri Lanka’s Choice 2025'. • Selection Process: The status is awarded by invitation only following an independent evaluation by the Superbrands Council, which assesses brand excellence, market differentiation, and consumer trust. • Brand Strength: The recognition highlights Heritance's commitment to experience-led hospitality and its role as the custodian of the largest portfolio of hotels designed by legendary architect Geoffrey Bawa. • Regional Footprint: The brand operates across diverse geographical regions in Sri Lanka and includes the flagship Maldives property, Heritance Aarah, reinforcing its tourism and export services footprint. • Strategic Impact: This accolade underscores the brand's ability to command a premium in the market through a focus on sustainability, tropical modernism, and wellness, positioning it as a regional benchmark for responsible exclusivity. • Leadership Note: Leadership at Aitken Spence PLC emphasized that the award validates their long-term commitment to design integrity and authentic hospitality in alignment with evolving global travel trends.