📈 HNB Assurance Achieves Historic International Gold at Mob-Ex Awards 2025

HNB Assurance PLC (HNBA) has made history as the only Sri Lankan company to secure a Gold award at the prestigious Mob-Ex Awards 2025. The victory, achieved on a regional Asia-Pacific stage, underscores the growing global competitiveness of Sri Lanka's insurance and digital marketing sectors. • Core Achievement HNB Assurance won Gold in the highly competitive 'Best Campaign – Lifestyle and Entertainment' category. The award recognizes excellence in mobile marketing, innovation, and digital engagement, where the company outpaced several renowned global brands. • Innovative Digital Strategy The winning 'Virtual Avurudu Village' campaign successfully digitized Sri Lankan traditions. Developed with creative partner Kites Global, the initiative used immersive storytelling to engage niche audiences, including the gaming community, effectively blending cultural heritage with modern ICT capabilities. • Sectoral Impact • Innovation: Demonstrates the insurance sector's shift toward digital-first customer engagement. • Global Standing: Marks a significant milestone for Sri Lankan home-grown brands competing against international giants. • Strategic Growth: Reflects a broader trend of digital transformation in the domestic financial services landscape to drive brand affinity and reach younger demographics.