## 📈 HNB Assurance Drives Momentum for "10 in 5" Strategy in 2026

HNB Assurance (HNBA) enters 2026 marking its 25th anniversary and the final phase of its strategic "10 in 5" journey, aiming for a 10% life insurance market share. • Strategic Focus: The 2026 theme "Reimagine. Reinvent. Redefine." focuses on digital transformation, innovation, and accelerated growth to secure a top-tier position in the insurance sector. • 2025 Performance Highlights: • Achieved growth consistently above the industry average. • Named Best Life Bancassurance Provider in Sri Lanka for the 5th consecutive year (Global Banking & Finance Review, UK). • Recognized as the Best Life Insurance Company at the Global Brand Awards 2025. • Operational & Cultural Excellence: • Ranked among the Top 40 Best Workplaces in Sri Lanka. • Awarded for Local Market Reach (Silver) and Insurance Sector excellence (Gold) at the National Business Excellence Awards. • Certified as a Best Workplace for Women and a mom-friendly workplace, emphasizing social sustainability and inclusive employment. • Outlook: HNBA aims to leverage its 2025 momentum to redefine customer experience and professional benchmarks while celebrating 25 years as a trusted partner in Sri Lanka’s financial services landscape.