HNB Rewards High-Net-Worth Cardholders with Global Travel Experiences 📈

HNB PLC recently concluded its premium credit card campaign, awarding exclusive international travel experiences to its Club Elite and Priority Circle members in collaboration with Mastercard. • Key Rewards & Winners The campaign presented two major global experiences based on specific spending thresholds: 68th Grammy Awards (Los Angeles): Awarded to a Club Elite member, including a four-day fully-paid trip with airfare and luxury accommodation. Australian Open Semi-Finals (Melbourne): Awarded to a Priority Circle member, covering flights, match tickets, and curated experiences. • Broader Market Impact Beyond the grand prizes, the campaign drove retail activity across Sri Lanka's banking and retail sectors: Discounts up to 70% offered at 300+ partner merchants. Partner sectors included fashion, electronics, supermarkets, and travel. • Strategic Focus The initiative emphasizes HNB’s focus on the banking & finance sector's high-end segment, aiming to build long-term loyalty through "experiential rewards" that align with international benchmarks. This strategy supports the bank’s position as a premier private lender by connecting everyday card usage to high-value global events. • Corporate Outlook HNB leadership and Mastercard highlighted that such collaborations are essential for reinforcing operational excellence and service quality in Sri Lanka's competitive credit card market.