📈 HP Unveils 5-Pillar Strategy for Sri Lanka’s Digital Growth

HP Inc. has reinforced its long-term commitment to Sri Lanka, identifying it as one of its fastest-growing markets in the region. The strategy focuses on accelerating AI-led transformation and digital inclusion across key economic sectors. • Market Position: HP currently holds a 27% market share in Sri Lanka (as of Q4 2025, IDC), with robust demand in banking, financial services, retail, and manufacturing. • The 5-Pillar Framework: Education: Aiming to bridge the digital divide by putting a PC in the hands of every child, utilizing AI-driven language capabilities for personalized learning. MSMEs: Supporting small and medium enterprises (a vital economic pillar) by enabling "AI on the edge" to enhance productivity and security. Local Enterprises: Partnering with businesses on "future-of-work" strategies and workforce enablement to retain emerging talent. Government Partnerships: Collaborating on national priorities, including healthcare diagnostics and scalable digital education models. Digital Inclusion: Targeting the "next billion users" by tailoring technology solutions specifically for high-growth emerging economies. • Economic Impact: The initiative focuses on digitization as a driver for resilience, aiming to unlock higher profitability for the MSME segment and modernizing the national technology infrastructure.