📈 Janashakthi Life Extends Insurance Entry Age to 80 to Support Sri Lanka’s Ageing Demographics

• Strategic Innovation: In a first for the Sri Lankan insurance industry, Janashakthi Life has extended its life insurance coverage eligibility up to age 80, moving well past the previous market norm of 65 to 70 years. Additionally, the policy now offers life cover and maturity benefits up to age 90, aiming to provide financial continuity and stability for older citizens. • Demographic Shifts: The solution directly addresses Sri Lanka's rapidly ageing population and rising life expectancy. According to the Department of Census and Statistics, between 2012 and 2024, the Sri Lankan population aged 70–79 increased by nearly 90%, while the population aged 80–89 grew by over 63%. • National Context & Inclusion: This product addresses a critical protection gap for an expanding senior demographic that still requires long-term financial security. It builds on the insurer's history of introducing specialized national-context solutions, which previously included COVID-19, AIDS, and military coverages.