Jetwing Travels & CAHM Launch First Inbound Tourism Certificate 📈

• Key Initiative: Jetwing Travels has partnered with the Colombo Academy of Hospitality Management (CAHM) to launch Sri Lanka’s first extensive certificate course in inbound travel and tourism. The program is affiliated with Australia’s William Angliss Institute. • Program Structure: The 4-week course, running through early June, integrates academic grounding with direct industry insight. It targets tourism professionals and students, focusing on high-growth sectors including Eco-Wildlife, Adventure Tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions), and Experiential Travel. • Strategic Focus: • Digital Marketing: Integrated to address global shifts in consumer engagement and visibility. • Sustainability: Emphasizes ethical and long-term value creation in the hospitality sector. • Talent Development: The curriculum aims to move beyond basic training to build a foundation of globally aware, operationally capable professionals. • Industry Context: Designed as an annual event, the program introduces a merit-based selection process to enhance the caliber of human capital in the travel and tourism industry, ensuring Sri Lanka remains competitive against fluid global travel expectations. _Note: Information based on official program inauguration held May 7, 2026._