♻️ JICA & Hello Kitty Launch Plastic Waste Awareness Campaign in Sri Lanka

• Overview: The Japan International Cooperation Agency (JICA), in partnership with Sanrio Co., Ltd. and the Central Environmental Authority (CEA), has launched an environmental initiative featuring the global character Hello Kitty to promote responsible plastic use and conservation. • Key Initiative: The partnership introduced the “Plastic Smart Song,” produced in Sinhala, Tamil, and English. The song aims to inspire positive behavioral change and public awareness, particularly targeting children and youth. • Project Context: The event supports JICA's ongoing Project for Strengthening Plastic Management Capacity and aligns with the Government of Sri Lanka's “Clean Sri Lanka Initiative” to enhance national plastic waste management. • Engagement & Scale: The opening event engaged over 150 school children alongside high-level representatives from Sanrio, JICA, the Ministry of Environment, and the Ministry of Education. Hello Kitty is scheduled to conduct a series of school outreach activities across the island this week.