📈 JKH & Salesforce Expand Partnership to Boost Customer Experience

• Overview: John Keells Holdings PLC (JKH) has expanded its collaboration with Salesforce to accelerate customer experience transformation across its key business sectors in Sri Lanka. • Retail Sector: • Keells Super leverages Salesforce to power its Keells Nexus loyalty program, serving over 2 million members. • Integrates Salesforce Loyalty Management, Data 360, Marketing Automation, MuleSoft, and Agentforce Service to deliver personalized, data-driven customer engagement. • Automotive Sector: • John Keells CG Auto, authorized distributor for BYD passenger vehicles, adopts Salesforce Automotive Cloud. • Streamlines operations and unifies customer data across pre-sales, sales, and after-sales service to support New Energy Vehicle adoption. • Strategic Focus: Uses data, AI, and automation to shift toward an experience-driven economy, establishing a scalable model across JKH’s enterprise footprint.