## 📈 Keells Relaunches Nexus with All-New Loyalty App

Keells has officially transitioned into a new era of tech-enabled retail with the relaunch of its Keells Nexus loyalty platform, debuting a state-of-the-art mobile app on 13 February 2026. This initiative marks a significant upgrade to one of Sri Lanka’s oldest loyalty programs. Key Highlights: • Scale & Reach: The program currently serves over 2 million registered members, reinforcing its position as a dominant force in the domestic retail and FMCG sectors. • Tech Integration: Developed in partnership with global mobile experts Apadmi, and supported by Salesforce and Cyntexa, the app focuses on real-time point tracking, QR-based checkouts, and personalized rewards. • Efficiency & Innovation: This follows previous ICT investments by Keells, including self-checkout counters and advanced inventory systems, aimed at improving national retail efficiency. Strategic Impact: • User Experience: Consolidates deals, partner offers, and account visibility into a single interface for greater transparency. • Digital Transformation: Reflects a broader trend in the Sri Lankan service sector toward mobile-first customer engagement and data-driven loyalty. • Legacy: Building on a 25-year history, the move aims to modernize the connection between the John Keells Holdings ecosystem and the Sri Lankan consumer base.