📈 Lion Brewery Secures Dual Honors at FMCG Asia Awards 2025

Lion Brewery (Ceylon) PLC has achieved regional recognition at the FMCG Asia Awards 2025 held in Singapore, underscoring the competitiveness of Sri Lanka’s consumer goods sector on an international stage. • Major Awards Won: • New Brand Launch of the Year: Awarded for the introduction of the True Born brand, cited for insight-led execution. • Seasonal Campaign of the Year: Awarded for the Carlsberg Display Drive and Merchandising initiative, highlighting excellence in retail execution and trade partnerships. • Economic Impact: • The company has contributed over Rs. 500 billion to Sri Lanka’s national tax base over the past decade, supporting fiscal stability. • These accolades reflect the company’s 140-year heritage combined with modern operational rigour in the manufacturing and retail value chain. • Strategic Significance: • The awards validate the capability of local FMCG brands to meet global benchmarks through "flawless last-mile delivery" and purposeful design. • CEO Rajiv Meewakkala emphasized that the strategy focuses on balancing leadership with brand authenticity to meet evolving consumer demands in the local market.