Luxury Brands Debuts DIAGEO ‘World Class’ in Sri Lanka 🍸

Luxury Brands Ltd. has officially introduced World Class by DIAGEO, the world’s most prestigious bartending competition, to Sri Lanka for the first time. This landmark initiative aims to align the local hospitality sector with global standards and support the national tourism agenda. • National Winner: Akash Rajapaksha from Cinnamon Lakeside Colombar was crowned the first-ever Sri Lankan champion. He will represent the island at the regional finals in India against champions from India and Nepal. • Competition Scale: Over 100 bartenders from leading bars and lounges nationwide participated in the Master Class, with the Top 10 advancing to the national finals. • Economic Impact: The program focuses on high-level skills development in service and hospitality, enhancing destination competitiveness and promoting responsible service within the tourism industry. • Sector Growth: By introducing international benchmarking and mentorship, the initiative seeks to elevate the "cocktail culture" as a professional art form, potentially boosting the country's appeal as a premium travel destination. _Source: Based on reported event data, February 2026._